Here is a project pretty close to my heart. My friend Claire contacted me back in 2014 and asked me if I would like to help her make a film to normalise breastfeeding attitudes, talk more about the science and create a portal for mothers who can breastfeed to use.
Knowing Claire I knew she was unto something big. I accepted the challenge and we took it onboard teaming up with her amazing TinyHumans team.
This is when project Human Milk, tailor-made For Tiny Humans was born. Claire’s vision culminated in a beautiful advert that I co-produced and edited at Burst to give it a beautiful sensational feel.
The campaign’s website and film were launched on saturday 21st January 2017 with almost 2M views in only 2 days. To date, the film has been viewed over 5 million times and been playing across the world in clinics and doctors’ surgeries.
To learn more about the project read Matt Packer’s piece on
Burst’s blog ,visit the www.human-milk.com and enjoy the film.