Here is a project pretty close to my heart. My friend Claire contacted me back in 2014 and asked me if I would like to help her make a film to normalise breastfeeding attitudes, talk more about the science and create a portal for mothers who can breastfeed to use.
Knowing Claire I knew she was unto something big. I accepted the challenge and we took it onboard teaming up with her amazing TinyHumans team.
The campaign’s website and film were launched on saturday 21st January 2017 with almost 2M views in only 2 days. To date, the film has been viewed over 5 million times and been playing across the world in clinics and doctors’ surgeries.
To learn more about the project read Matt Packer’s piece on