My career has been shaped by diverse experiences as a Head of Production across multiple agencies and my own ventures, where I honed my ability to conceptualise, develop, and execute projects that resonate with global audiences.
I identify opportunities, craft strategies, and translate ideas into tangible results. My leadership has consistently fostered collaboration among creative teams in multicultural, international environments, ensuring that every project delivers exceptional outcomes.
One of my key areas of expertise lies in driving behavioural change initiatives through innovative use of social media platforms. By leveraging these powerful tools, I have successfully engaged broad audiences, facilitated meaningful dialogue, and achieved measurable impact on critical global issues. My work reflects a deep understanding of the strategic potential of digital platforms as instruments for positive change.
My professional journey encompasses extensive experience in content creation, spanning the entire production lifecycle. From conceptualization and script development to production and post-production, I manage each stage with meticulous attention to detail, ensuring the delivery of high-quality content that aligns with project goals and audience expectations.
Operating in multicultural and diverse settings has refined my cross-cultural communication skills and strengthened my ability to collaborate with stakeholders from various backgrounds. I am deeply committed to fostering inclusivity and mutual respect, values that align closely with the principles of diversity and equality.
With a passion for storytelling, a dedication to fostering understanding, and a proven ability to lead, I am driven by a mission to create meaningful connections and inspire positive change. My professional ethos reflects a steadfast commitment to excellence, collaboration, and the pursuit of impactful communication solutions.
Interview with the FCO : ‘I want my films to bridge East and West’
Interview in Dailystar Lebanon : Film tells the story of the children of 1982